Twenty Beauty Finds from 2020

It’s no secret that 2020 was a messy year. But that didn’t stop beauty brands from rebranding and developing new products to help you look and feel beautiful & confident in your own skin. From classic designer labels like Dior and YSL, to new fan favorites like Glossier and Fenty, these brands helped make 2020 a bit more beautiful.

Below I’ve listed my top 20 beauty finds from 2020. I’ve included my favorites from foundation to mascara, liners to lipstick. Some have been in my makeup bag for years and others are new finds, but they all played starring rolls in my beauty routine. Take a look, shop my faves, and get your glam on!

Fenty Beauty 

When Rhianna dreamed up Fenty Beauty, she wanted a beauty line that felt fun and carefree. These products are meant to be lightweight and give you an airbrushed look – without feeling like you have on any makeup. The products I’ve picked for Fenty will help you get the long lasting and flawless look, all day long.

Hydrating Primer Soft Matte Longwear Foundation Match Stix Trio


Benefit Cosmetics

Benefit’s mission is simple, “Laughter is the best makeup.” The brand carries a range of reliable products including several different volumizing mascaras & their high beam liquid face highlighter (linked below!) With Benefit, you not only get the quality you pay for, but also adorably creative packaging.

BADgal BANG! Volumizing Mascara | Liquid Face Highlighter 

They’re Real! Lengthening & Volumizing Mascara


IT Cosmetics 

Developed from the insight of plastic surgeons and ingredients using skincare expertise, IT Cosmetics will not only keep you feeling your most confident with makeup on but also without it! These products help heal your skin from the moment you apply them. Not to mention, most of their products include SPF!

Bye Bye Pores Translucent Pressed Setting Powder | 

It Cosmetics CC+ Cream with SPF 50+ Illumination Cream with SPF 50+ 



People always ask, is Dior worth the investment? On the products I love—I say yes! This plumping lash primer is one of my favorites to use before I apply my choice of mascara. I suggest their Mono Eyeshadow in the color “Backstage” for that pop of pink and a silky and glittery finish. Dior is a timeless classic when it comes to couture and they don’t stop short with their makeup line.

3D Triple volume plumping lash primer Mono Eyeshadow



Glossier was designed with real beauty in mind. Their products take into account your skin and what it needs to look and feel its best. Glossier did it big last year by releasing some of my favorite beauty products. The warm undertone of the buildable gel-cream blush gives your cheeks the definition they deserve. Give your look the perfect finish with their vitamin-rich dewy highlighter.

Stretch Concealer | Cloud Paint | Boy Brow | Haloscope


Anastasia Beverly Hills

While Anastasia Beverly Hills puts out quality products on every front, they really shine when it comes to eyebrow products. The eyebrow whiz, linked below comes in twelve different shades and brilliantly fills in areas where the brow is particularly sparse. You’ll have full eyebrows in minutes!

| Anastasia Beverly Hills Brow Wiz |


 Marc Jacobs

Marc Jacobs is famous for his rule-breaking creativity when it comes to fashion, so it’s no surprise that his makeup line follows suit. The Marc Jacobs line offers a variety of great products—but his liners are a showstopper. Try the gel or liquid (or go big with both!) and you won’t be disappointed.

Highliner Gel Eye Crayon EyelinerHighliner Liquid-Gel Eyeliner



If you want to feel like royalty when applying your makeup, YSL will make you feel like a queen. From their quality products to ornate packaging, they go above and beyond. I particularly enjoy using their lip colours in order to give my lips the extra color and shine that I love.

Tatouage Couture Liquid Matte Lip Stain | Volume Effet Waterproof Luxurious Mascara




PS-Be sure to follow along with me on Instagram, @graciehunt, and shop my outfits here.


Hi! I'm Gracie.

I’m the former Miss Kansas USA! I’m an avid sports fan and fitness enthusiast. I hope this blog inspires your everyday and encourages you to go Live Gracefully!

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